Clarity that drives revenue. Strategy built for speed.

Senior-level go-to-market expertise to unite product, sales, and marketing, without the cost of a full-time hire.

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About Blueprint and Grit

Blueprint & Grit is a boutique go-to-market strategy firm built for founders, product leaders, and sales-driven teams who need clarity fast and impact even faster.

I founded the firm after 15+ years leading GTM strategy at category-defining companies like Dropbox, OneTrust, IBM, and Microsoft. Again and again, I saw the same problem: great products getting lost because their story wasn’t clear, their teams weren’t aligned, and their launches weren’t built to last.

That’s why Blueprint & Grit exists. The blueprint gives your product direction. The grit gets it into market with precision, integrity, and zero fluff. Together, I balance structure and speed, the two things every growth company needs but rarely gets at the same time.

I call myself a GTM architect. That means more than messaging. It means building the bridge between product, sales, and market realities so your team can scale with confidence.

My commitment to you:

  • Clear scope, no surprises
    Every engagement is fixed-scope and defined up front, so you always know what you’re getting.

  • Hands-on partnership
    I don’t just advise from the sidelines. I roll up my sleeves and work alongside your team.

  • Seamless handoff
    I make sure the work sticks, with ongoing support so nothing breaks in translation.

Your problems. Solved

You’ve got a good product, but your story, tools, and team alignment are holding you back

  • Your team can’t explain the product clearly, and neither can your buyers

  • Your pitch isn’t landing with investors or customers

  • Sales, marketing, and product are telling different stories

  • You’re launching features instead of market-ready solutions

  • Sellers don’t have the tools or confidence to close deals

Outcomes. Delivered

A clear story that improves win rates and increases conversion

  • Shorter sales cycles with confident, well-equipped sellers

  • Aligned messaging across product, sales, marketing, and leadership

  • Investor decks and GTM assets that create immediate traction

  • Repeatable GTM frameworks that help you scale without slowing down

  • GTM Architecture

    Positioning that lands.
    I’ll craft product narratives that align your team and resonate with the market, so everyone’s telling the same compelling story.

    What’s included:

    Value prop + messaging frameworks

    Competitive & persona-based positioning

    Product-to-solution story building

    Investor-ready narratives

  • Sales Enablement

    Messaging that sells.
    I’ll translate positioning into practical tools sales teams actually use, not just nod at in a training and forget.

    What’s included:

    First-call decks & talk tracks

    Objection-handling guides

    Product cheat sheets & discovery flows

    Sales narrative training + rollout

  • Process Optimization

    Launch smarter, not louder.
    Strong GTM needs strong process. I streamline how product, sales, and marketing work together to launch with less chaos and more impact.

    What’s included:

    GTM process audits & workflow maps

    Tiered launch planning

    Internal enablement coordination

    Cross-team feedback loops

    Pre-launch readiness rituals

  • Fractional Leadership

    Senior firepower, no full-time hire.
    Need strategic support without staffing up? I’ll embed fast, lead cross-functional work, and leave behind systems that scale.

    What’s included:

    Interim Head of PMM / GTM / Enablement / Chief of Staff

    Messaging system buildouts

    Cross-functional leadership

    OKR alignment + exec reporting

Let’s work together