Blueprint & Grit is a boutique go-to-market strategy firm built for founders, product leaders, and sales-driven teams who need clarity fast and impact even faster.

I founded the firm after 15+ years leading GTM strategy at category-defining companies like Dropbox, OneTrust, IBM, and Microsoft. Again and again, I saw the same problem: great products getting lost because their story wasn’t clear, their teams weren’t aligned, and their launches weren’t built to last.

That’s why Blueprint & Grit exists. The blueprint gives your product direction. The grit gets it into market with precision, integrity, and zero fluff. Together, they balance structure and speed, the two things every growth company needs but rarely gets at the same time.

I call myself a GTM architect. That means more than messaging. It means building the bridge between product, sales, and market realities so your team can scale with confidence.

My commitment to you:

• Clear scope, no surprises
  Every engagement is fixed-scope and defined up front, so you always know what you’re getting.

• Hands-on partnership
  I don’t just advise from the sidelines. I roll up my sleeves and work alongside your team.

• Seamless handoff
  I make sure the work sticks, with ongoing support so nothing breaks in translation.